What is Business Card Management Software?

An Introduction to Business Card Management Software You can further improve your sales performance by using the business cards you receive from your clients and customers. However, some people may find it hard to manage the large number of business cards they receive. In such a case, using business card management software is convenient. This … Read more

The Issues that SMEs Can Solve with CRM

What Are the Issues that Small and Medium-Sized Businesses Can Solve with CRM? In this article, I will introduce some of the issues that SMEs can solve by implementing a CRM system. An essential factor of running a successful business is to have a deep understanding of each customer’s needs and build good relationships with them. … Read more

A Guide to Avoiding Failure in SFA Implementation

Key Points to Avoid Failure in Implementing an SFA System for Small and Medium Enterprises In this article, I will explain the importance of SFA systems and points to avoid implementation failures. Nowadays, IT is deeply related to business success, and everyone recognizes that building an appropriate IT foundation will lead to business success. Even … Read more

How to Select Cloud CRM Software for Your Company

Key Points for Selecting Cloud CRM Software In this article, I will introduce the selection procedure and selection points of cloud CRM software. To create a customer-centric business style, create new marketing using customer data, and develop a business that matches this modern society, it is now essential to implement a customer management system. CRM … Read more

Advantages of a Cloud CRM System

Advantages-of-a-Cloud-CRM-System

What are the Advantages of Implementing a Cloud CRM System? What are the advantages of a cloud CRM system? Cloud CRM (Customer Relationship Management) is an IT product that provides a CRM system that focuses on customer relationship management as a cloud service. CRM systems are designed to improve customer satisfaction by increasing the response … Read more

Cloud-based CRM Software: Advantages and Features

Cloud-based-CRM-Software

What is a Cloud-based Customer Relationship Management Software? I will introduce the basics of CRM, the types of CRM software, and the features of the latest mainstream cloud-based CRM software for those interested in CRM but are still hesitant to try it. Many people know the meaning of the word customer relationship management (CRM) somehow. … Read more

What is Database Marketing, and How it Differs from CRM?

What is Database Marketing? In this article, I will explain what database marketing is and the difference between CRM. In recent years, business activities utilizing data owned by companies have been spreading.  However, to utilize data in business, it is necessary not only to collect it but also to analyze it carefully. And incorporate the hypothesis … Read more

Customer Needs: How to Properly Identify Customer Needs

How to Understand Customer Needs? In this article, I will introduce the meaning of satisfying needs and how to properly understand customer needs. “Needs” is used as a marketing term. Of course, many people use it by themselves as well as see and hear it regularly. However, when asked to explain in detail what needs … Read more

CRM Functions: An Introduction to the Basic Functions

An Introduction to the Basic Functions of CRM Systems Have you ever heard of a CRM system? It is one of the management methods, and it is not an irrelevant term for a company. Perhaps some companies are thinking about implementing one in the future. For company managers and sales representatives who want to know … Read more

Customer Analysis with CRM (RFM and CTB Analyses)

How to Analyze Your Customers with CRM In today’s world of diversified customer needs, it is becoming increasingly difficult to maintain relationships through uniform marketing. CRM analysis is gaining attention, and it is a method to maintain good relationships with customers and attract fans and repeat customers. CRM stands for Customer Relationship Management. CRM makes … Read more