Benefits of Using CRM Consulting Services

Do I Need a Consultant for CRM Marketing? In this article, I will introduce the contents and benefits of CRM consulting services. With the spread of the Internet, consumers are more informed, and customer needs are becoming more diverse. As a result, more and more companies have adopted CRM as a marketing method to explore … Read more

CRM is Essential to Modern Marketing Strategies

Why is CRM an Essential Part of Modern Marketing Strategy As the customer purchasing process and the associated customer acquisition process become more digitalized, CRM is now increasingly being used in the marketing strategies of large corporations, small and medium-sized companies, and venture businesses. “What is CRM?” “What are the benefits of implementing CRM, and … Read more

Points for Selecting CRM Tools

Key Points for Selecting CRM Tools to Improve Customer Relationships I hope you have understood that customer-centric marketing methods can be more effective in this day and age. Also, the use of CRM tools to centrally manage customer information has been attracting attention. In this article, I will introduce key points for selecting CRM tools … Read more

How to Streamline Your Sales Process

What can Sales Support Help You to Eliminate Overtime? How to Streamline Your Sales Process The sales department, which plays an important role as the starting point of a company, always has long working hours and has to work overtime. However, to reduce costs, you must improve your performance while reducing overtime. Here, I will … Read more

5 Failure Factors of CRM Implementation

5 Failure Factors that You Should Know for Successful CRM Implementation In this article, I will explain the failure factors of CRM implementation. “Please tell me the case where you failed by implementing a CRM system” is a pretty common question. Most of the time, when I ask about success stories and success factors, all … Read more

How to Manage Customer Lists and Utilize them

How to Create Customer Lists Customer lists are the lifeblood of a company. In this article, I will explain how to manage customer lists and utilize them. It is said that a customer list is an asset in business. By effectively utilizing your customer list, you can make them become fans of your company or … Read more

What is Customer Engagement? The Difference from Loyalty

The Difference between Customer Engagement and Customer Loyalty Customer engagement and loyalty are both words that describe the relationship between a product or service and its customers and the company’s customers. However, the meanings and applications of each word are different. Many people may be confusing these terms. This article will clarify the differences between … Read more

What is a Case Management System?

How to Choose the Right Case Management System for Your Company In this article, I will introduce case management and a case management system. Excel has become synonymous with management tools such as scheduling, customer management, and case management. Excel is unquestionably a versatile and easy-to-use software, but it is essentially software that is most … Read more

Failure Cases of SFA Implementation

Failure Cases of SFA Implementation that You Need to Know Table of contents: Definition of SFA and what it can do What is the purpose of implementing SFA? Failure cases of SFA that you need to know before implementing it! Points to make SFA implementation successful Summary SFA is a system to manage and improve … Read more